I designed the full brand identity and packaging for a scent training kit for the company Sensory Lane, including logo, illustrations, label design, and packaging design. For this project I also learned how to 3d render mockups in a more professional way.
Sensory Lane is a product for those who lost their sense of taste or smell due to Covid-19. This scent training kit can be used to help increase general awareness of smells and taste over time and can offer you a set of scents that you can consistently smell as part of a regular mindfulness practice. Mindfulness and scent training can increase awareness of smells and tastes over time. Hold on to your memories as you intentionally practice smelling and remembering with this training kit has helped many retrain their sense of smell and taste after loss.
Sensory Lane is a unique product. We wanted it to be approachable and feel organic yet refined. That's why we opted to go with a semi-traditional logo style, paired with modern typography and colors.
Color
The color palette for Sensory Lane was meant to be calming and warm, to create a subtle look and feel. In thinking about the clientele of this product, I realized they were people who had (most likely) gone through a stressful and scary ordeal. I wanted the colors to have a soothing affect rather than a stimulating one.
Logo
Strength. Patience. Healing. Love. Our logo signifies these brand values.
This heritage inspired logo treatment serves as a reminder to all of the beauty that healing can create with a little time, a little love, and a little patience.
The typography of the logo I wanted to be sophisticated and modern, while maintaining a professional look and feel. The final logo treatment came out as a font I created for the main "Sensory Lane" wording, and the secondary wording is a font called Adrianna Demibold, which is an Adobe Typekit font.
Trying to fit the same mark simultaneously on a website and on the jar label is a challenge. Our identity system is designed for flexibility, consistency, and brand recognition.
I created different logo lockups that should cover every space imaginable. Instead of trying to fit a logo into a space that is too small or crowded, simply use a different version for maximum visual impact and clarity.
Iconography
Iconography is integral part of our merchandising, packaging, website, and wayfinding. We have developed a library of over 13+ approved icons used to identify flavors.
When it comes to iconography style, we like thick outlines and organic shapes. The subject matter is reduced down to its essence.
Packaging
Compact & Clean
Since our actual product is small and compact, our packaging should reflect that. The feeling the product gives begins at the customers doorstep. As soon as they bring it into their home and open the box, they are having an experience. The Sensory Lane experience should be mature, clean, and confident.
In the jar labels, flavor recognition is the highest priority. We achieve this in several ways;
Full color label (with black text)
Icons of each flavor
Reiterated flavor name
Due to the unique situation of our customers, many of them are suffering from various other neurological problems. In response, we made sure each jar had it’s own identity.
Personal Touch.
Jars include a list of common memories associated with each scent. This is to help trigger memories in the user, so they can better teach their brain to relearn a scent by associating it with a memory.
The branding process of this product was greatly helped by the ecommerce specialist also on the team, Rachel Rogers. Her shared brand vision was extremely valuable in bringing it to life, keeping the vision in line with the final product.
In closing, Sensory Lane was a joy to get to work on from the ground up. The idea that I could help create a product that helped people recover from a devastating illness is incredibly rewarding.